B2B Sales & Business Development Professional

A structured B2B sales program for sales and business-development staff: territory and account research, prospecting, discovery and qualification, proposals and quoting, and CRM pipeline forecasting, practised on the trainee's own accounts.

36 instructor-led hoursUniversity professors & industry experts7 modulesSales & Business DevelopmentLive online, instructor-led (virtual classroom)
Total hours
36 h
Format
Live online, instructor-led (virtual classroom)
Price per person (excl. HST)
$2,690 per person
You pay per person if approved (<100 staff)
$449 per person

Meets Ontario Job Grant provider criteria — funding subject to Ministry approval. Mastery Mentors has delivered this training for more than two years, and it is delivered by university professors and senior industry practitioners who exceed the program's instructor requirements; your instructor is named in your written quote. The Ministry assesses every application and makes all eligibility and funding decisions.

What your employees will be able to do

  • Build an ideal-customer profile and a prioritized territory plan
  • Run CASL-compliant prospecting sequences and book qualified meetings
  • Qualify opportunities with a documented discovery framework and value map
  • Manage a clean CRM pipeline and produce a weighted forecast

Curriculum: 7 modules · 36 hours

#Module and topicsHours
1B2B buying process, ideal customer profile & territory planning
Buying committees, ICP, segmentation, territory and account prioritization
4 h
2Prospecting & pipeline generation
Account research, multi-channel sequences, LinkedIn Sales Navigator, CASL-compliant email, call scripts
6 h
3Discovery & qualification
Discovery question plans, MEDDICC/BANT qualification, value mapping, mutual action plans
6 h
4Solution presentations & written proposals
Demo structure, ROI/business-case calculators, proposal templates
5 h
5Pricing, quoting & commercial terms
Quote building, discount governance, margin impact, standard contract terms
5 h
6CRM pipeline management & forecasting
Stage definitions, pipeline hygiene, weighted forecast, sales KPIs and activity dashboards
6 h
7Capstone project & practical assessment
Territory plan and a complete deal file in CRM for a live opportunity; practical exam
4 h
Total instructor-led hours36 h

Delivery & schedule

FormatLive online, instructor-led (virtual classroom): real-time sessions with your instructor, virtual labs and simulators. On-site at your workplace in Ontario available on request.
Typical schedule6 weeks part-time (2 × 3 h/week) or 6 full online days; scheduled around your operations and always completed well within the Ontario Job Grant's 52-week limit
Class sizeMaximum 12 trainees
StartOnly after your Ontario Job Grant application is approved and your agreement is in effect

Who teaches this program

Delivered by university professors and senior industry practitioners. Your assigned instructor's name, credentials and experience are confirmed in your written quote, matched to your program and schedule.

Ontario Job Grant instructor minimumAt least 48 months of relevant work experience in the last 10 years, or at least 24 months of relevant experience plus a relevant degree, college diploma or Certificate of Qualification (plus any certification a regulator requires for the subject)
Mastery Mentors standardA graduate degree (master's or doctorate) in a relevant field, university or college teaching experience, and relevant industry experience above the Ontario Job Grant minimum
In your quoteInstructor name, degree(s), teaching and industry experience, and any required certification — the details your Ontario Job Grant application asks for

Assessment & certification

AssessmentPre/post skills assessment; module quizzes; practical labs; graded capstone (Territory plan and a complete deal file in CRM for a live opportunity; practical exam); pass mark 70% and 90% attendance
CertificateMastery Mentors certificate (practical exam + account plan)
External examNo external exam for this program

Who it's for

Built to move people into a new or better job:

Inside Sales / Customer Service RepAccount Executive / Business Development Representative

Also suitable for new hires who need these skills to start in the role.

What's included in the price

  • Taught by university professors and senior industry practitioners (graduate degree + teaching experience); your instructor is named in the quote
  • Instructor-led delivery, maximum 12 trainees per class
  • All course materials, lab/software access and practice files
  • Pre- and post-training skills assessment with a results report for the employer
  • Module quizzes, practical labs and a graded capstone project
  • One re-sit of the final assessment at no extra charge
  • 60 days of post-training instructor Q&A support
  • Mastery Mentors certificate of completion with total hours
  • Attendance, assessment and completion records for Ontario Job Grant reporting

Ontario Job Grant estimate (only if your application is approved)

EmployerCourse price per personGrant per person (est., if approved)You pay per person (est., if approved)
Fewer than 100 employees$2,690−$2,241$449
100 or more employees$2,690−$1,345$1,345
Hiring an eligible previously unemployed person (<100 staff)$2,690−$2,690$0

The course price is what we charge; grant figures are estimates that apply only if the employer's Ontario Job Grant application is approved by the Ministry. Funding is limited and not guaranteed. All amounts are per person, CAD, excl. HST. Based on the guidelines in effect since May 1, 2026. Training starts only after approval.

Why this program fits the Ontario Job Grant

  • Job-specific technical skills tied to a defined role — not leadership, soft-skills or legally mandated training.
  • A full 36-hour program with a documented, module-by-module curriculum — not a workshop or conference.
  • Clear, measurable learning outcomes with pre/post assessment you can report on.
  • Transparent public price that compares cleanly with the other quotes you collect.
  • Delivered for 2+ years by an Ontario provider, taught by university professors and industry experts.

Provider documents for your application. With your quote we send the curriculum, learning outcomes, schedule, itemized costs and the assigned instructor's name and qualifications — the training details the Ministry requires from training providers. You complete and submit your own application. We don't charge for this, it is not part of the course price, and we don't act as an application consultant.

Related programs

More in Sales & Business Development
Sales & Business Development

Key Account Management & Account Planning

Practical key-account skills for account managers: account selection and profitability analysis, stakeholder mapping, written account plans, value quantification, business reviews and renewals.

Meets Ontario Job Grant provider criteria — funding subject to Ministry approval

28 hours6 modulesLive online
Price per person (CAD, excl. HST)$2,090 per person
You pay per person if approved · <100 staff$349
You pay per person if approved · 100+$1,045
Sales & Business Development

Proposal, Bid & RFP Management

Business-development skills for winning tenders: bid/no-bid decisions, Canadian public procurement portals and rules, RFP compliance matrices, proposal schedules and reviews, persuasive writing and pricing volumes. Aligned with the APMP Body of Knowledge.

Meets Ontario Job Grant provider criteria — funding subject to Ministry approval

28 hours7 modulesLive online
Price per person (CAD, excl. HST)$2,190 per person
You pay per person if approved · <100 staff$365
You pay per person if approved · 100+$1,095
Sales & Business Development

Salesforce Administrator (Platform Administrator aligned)

Configuring and running Salesforce for a sales or service team: users and security, objects and fields, Sales Cloud setup, data management, Flow automation and reports, with the Salesforce Platform Administrator exam voucher included (provider is not Salesforce).

Meets Ontario Job Grant provider criteria — funding subject to Ministry approval

40 hours9 modulesLive onlineExam voucher included
Price per person (CAD, excl. HST)$3,190 per person
You pay per person if approved · <100 staff$532
You pay per person if approved · 100+$1,595

Get a quote ready for your grant application

Tell us the course and number of trainees. We'll send a written quote with the module-by-module outline, costs and instructor qualifications the Ministry asks training providers for.

Request a quoteEstimate your grant